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Links-Pt2-Internal & External
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Pt2 - Internal Links.

In this section of our post, we  will teach you the importance of Internal & External links.
As we mentioned in our opening post, these are requirements for SEO. So, we are going to point you in the right
direction of what they are, how they work, and how to perfect them.

         So what is an Internal Link?

Internal links are links that go from one page on a domain to a different page on the same domain.
They are commonly used in your main navigation.

These type of links are useful for three reasons:

    They allow users to navigate a website.
    They help establish information hierarchy for the given website.
    They help spread link equity (ranking power) around websites.

Unfortunately, many website owners fail to structure their Internal links and search engines penalize websites
because of it.
Like all links, they're pretty easy to understand and even easier if you relate them to real life situations.
Have you ever went to visit a new town or city and seen a sign that said "Theme Park?" or any other type of
sign & you said; I want to go there. But there are no other signs that direct you to it and you have no idea
how to get to it. Thankfully in the real world, we can easily pull out the GPS and it will guide us right to
the doorstep. However, this is the same type of situation comparable to your website.

A bot or spyder visits your site, it sees a sign that says; "About Us." But when it aims in that direction,
the sign goes nowhere. Maybe its a dead page or maybe its a dead link, whatever the case may be, the bot or
spyder is now pissed. lol

Here is another synario;
your traveling thru a town & following all the signs to get to your destination. Finally you get there BUT,
when the time comes to leave, you don't see any exit signs and you can't go back the same way you came cuz
it was all 1-way streets. What do you do?
Now think of this relating to your site. A bot or spyder crawls thru your site and follows all the links you
have provided from page to page however, on the last page, (lets assume your contact page) all the signs are
gone. There's no navigation menu with links to each page or maybe it only contains 1 link which takes it
back to "Home."
Your website needs to be constructed like a miniature city. Every link needs to be in place, consistant,
and in working order. There should be no possible way of getting lost within your city. Consider your
Internal links as the "roadmap" to your city.
I can only assume that at 1 time or another, you have visited other sites and ran into this situation
first hand. So, no matter how you build your site, you need to have Internal links to navigate thru your
site, make sure they work & are easy to navigate.
Now I could continue with Internal page links but will save that for another post since it involves a little
more complexity.

 
         External Links;

Internal links, sometimes called inbound links, are hyperlinks that directs the reader to the target page on
your website, which in reality is totally false as we have discussed the difference between the 2.
However an external link is a hyperlink that directs the reader to a reputable page on a
different website. External links may seem counter intuitive — after all, you don't want customers clicking
on links that direct them away from your site.
However, linking to trustworthy material (from authority sites) helps you also appear to be an authority
and can help Google figure out what your content is about for SEO purposes.

So let me explain this a little better.
We have 2 websites, you have a link on their website which directs back to your website (inbound link)
They have a link on your website which point back to THEIR website (Outbound link)
But they also have "YOUR LINK" posted to a different site which you know nothing about. This is called
an External link.

An external link is more valuable if it links to popular and relevant pages that are highly ranked
and related to the content on your web page. Valuable external links will also help to improve the authority
of your website, by providing a viewer with references.
Unfortunately, keeping control of External links is difficult but not impossible. Stick within the same
category of competitors, share content and offer the suggestion of posting an External link to a
reputable source and everyone benefits.

Do not confuse External links as Outbound links which many do. We know that Outbound links, from other websites
that link to your site further improve your site’s credibility because they prove that your content is valuable.
External links are a great way to reach out, make connections, and get your content out there.
External links are a great source of free traffic for your website, and, as mentioned above, is a crucial element
of Google’s search engine algorithm.

So there you have it, the misunderstood truth about Internal & External links, compared to Inbound & Outbound links.
This gives you alot of work to consider when trying to optimize your site. But why do so many people and
companies plague you with SEO offers & promotions when in fact, these are practices that you (the site owner)
need to carry on, day after day? Well, considering that in general, people don't know any better. Like every
good scam, it only needs a vulnerable candidate.

In Part 3 of this post you will learn the final "Important" requirement for SEO, and we'll break up the
difference of "Do-follow & No-follow" links.
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