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(Search Engine Optimization)
So you want to know about SEO. (Search Engine Optimization)

This is a short introduction so its best if you read thru this before you jump into all the steps which will be listed throughout this post.
SEO is such a deep category & very time consuming so we have to break it up in various posts to cover EVERYTHING.
If you're thinking that you can knock this off in a couple hours or days, you're dreaming.
Most people usually give up before getting 1/2 way through everything. Only a mere 4% of people actually accomplish this to its fullest.
If you think you can be 1 of the 4%, you have my blessings and I wish you luck.
But, before you get into knowing what its all about, you need to ask yourself 2 questions;

1- Do I really need to optimize my site? Is it necessary?
2- Will it put me on the front page of the search engines, especially google?

Actually, sorry thats 3 questions. lol
So, lets answer that 2nd question up front. The straight out answer is No. Since 2016 google and other search engines have changed alot.
The old ways of keywords and social media, backlinks, etc. just don't fly anymore. 2020 has brought alot of changes with SEO & advertising etc.
Site maps are merely a paved road for google bots to follow, whether or not your content is all over the map means nothing to a bot.
I have no doubt you have emails coming out your ying-yang about seo. People and companies offering all kinds of deals and promotions to
optimize your site. And you've probably read hundreds of articles where sites tell you that you need to optimize your site to be at the top of
the list or be on the front page of google. Don't believe everything you see or read.
Which brings us to the 1st question.
I'm not going to say that you should not optimize your site. I will say that you should consider doing whats necessary to have your P's & Q's in order.
But do you really NEED to optimize it,,,,it's not a full requirement in 2020 but if you follow some of the guidelines that we will be posting throughout
the next couple of posts, you will be happy with the results of having more people visiting your site.

So, now that you have the answer to those particular questions, its your choice whether or not you should concentrate on SEO. But bear in mind as I
previously stated, it's a very long road and it will take hundreds of your man-hours to get close, not to mention years of follow-up. You can't
start with the basics and come to a complete stop just when things are starting to show traffic to your site. Think of the big guys like Amazon or Ebay
etc. None of them gave up until recently when all the new changes came into effect by the search engines and our anti-spamming laws. But since they are
now at the top of the food chain, it doesn't matter to them anymore, however for the rest of us who want to reach the top of that latter, its much harder
to reach that goal with the restrictions implemented throughout our virtual world.

And now, without further adue, I'm posting the breakdown or checklist of all the proceedures you will need to go through in order to optimize your site.
As I stated earlier, this is an extensive amount of work so it will be broken down into several posts as listed below. You can go thru each post
seperately 1 at a time so that you don't get totally frustrated with a novel that takes days of reading. You can read step by step at your own leasure.

We are also including a download in a Microsoft excel (xml) so you can print it out and go thru the proceedures at your own pace rather than returning to read each post
This download is the compliments of "Iban Dominguez" whom we had the pleasure to credit for his hard work but, we had to update several portions
due to the constant changing laws & protocols.

Although our SEO steps are quite extensive, they are the proper and most complete ways of "doing it right" and doing it completely. You will find many
sites and articles online that give you the basic requirements but, remember the old saying; "you get what you pay for," Well this is another
example of that. You can cheap out and try doing things the minimal way as many articles state, or you can follow this proceedure and leave no
stone unturned.

The Complete SEO Checklist for 2020

  *1  Understand basic SEO concepts and key terms
  *2  Add and verify your website with Google Search Console
  *3  Add and verify your website with Bing Webmaster tools
  *4  Setup Google Analytics and learn how to use basic SEO reports
  *5  Check for Google penalties
  *6  Check your permalink structure and make your URLs SEO Friendly
  *7  Install SSL and make sure that your website is https
  *8  Check the ‘Coverage Report’ in Google search console for errors
  *9  Check and optimize your robots.txt file
  *10 Check WordPress visibility settings
  *11 Check your comment settings and make sure that all comment links are ‘nofollow’
  *12 Optimize your menu and site structure
  *13 Optimize your XML sitemap and submit to Search engines
  *14 Check for sitemap errors in Google Search Console
  *15 Add structured data markup data to your homepage
  *16 Test your structured data markup implementation
  *17 Enable breadcrumb menus on all your posts and pages
  *18 Check that your schema implementation for breadcrumbs is correct
  *19 Check that all your pages define a canonical URL
  *20 Implement hreflang if your website is available in more than one language
  *21 Check and optimize your 404 Page
  *22 Check and improve the loading speed of your website
  *23 Use Lazy Loading for images and videos
  *24 Optimize your logo and favicon
  *25 Optimize your page titles (including the homepage)
  *26 Optimize your meta descriptions (including the homepage)
  *27 Check for your brand name on Google
  *28 Optimize your website for Google sitelinks
  *29 Optimize your posts for Google sitelinks
  *30 Optimize your posts for Google featured snippets using lists
  *31 Check and optimize the H1 tag for all pages (including the homepage)
  *32 Check and optimize your page headings
  *33 Make sure that your target keyword is included in your opening paragraph
  *34 Add text content to accompany your non-text content
  *35 Optimize your content for E-A-T
  *36 Beautify your content (formatting and styling) and make it easy to read
  *37 Optimize your images
  *38 Create dedicated image sitemap and submit to Google
  *39 Optimize your videos and other multimedia elements (with proper schemas)
  *40 Create a dedicated Video sitemap and submit to Google
  *41 Optimize titles/description/content of your category pages
  *42 Check your internal linking strategy
  *43 Give credit to other high-quality websites
  *44 Understand what are SEO Keywords
  *45 Understand what are long-tail keywords
  *46 Learn how to perform keyword research
  *47 Learn how to use the outcome of keyword research to optimize your content
  *48 Learn what is link building and why it’s important
  *49 Learn the basic link building concepts
  *50 Get links from high authority websites (11 methods)
  *51 Review your link profile to identify and remove bad links
  *52 Optimize your logo for local SEO
  *53 Add NAP information (Name, Address, Phone Number) on ALL your pages
  *54 Make sure that NAP information is consistent across all channels
  *55 Add a Google map in the contact information page
  *56 Register your company with Google My Business
  *57 Use Schema to give more information about your local business to Google
  *58 Register your website with relevant directories (examples included
  *59 Encourage and reply to every single review on all platforms
  *60 Seek mentions (links) from the local press)
  *61 Run the Google mobile friendly test
  *62 Check your mobile speed using different tools
  *63 Test your mobile website on different resolutions
  *64 Check popup usage on mobile
  *65 Check that your CTA on mobile are visible and easy to access
  *66 Consider implementing Accelerated Mobile Pages

As we said, this is a very extensive list & is quite time consuming so, you can use a cheat sheet and hope to make a difference OR, spend ALOT of time
and do it right.
You can download the xml checklist at the link below and go thru each requirement 1 at a time, or spend your time reading thru each of our posts as we
give a full detailed description of each requirement.


Unzip Checklist & open with Excel

Attached Files
.zip   SEO CHECKLIST (Size: 12.29 KB / Downloads: 268)


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